Cookie Policy - easyCMS

Last updated: 25 October 2026

The short version

This site uses no advertising cookies and no tracking across other websites. We store a small amount of data in your browser to make the basket and the support assistant work, and, only if you agree, we use Google Analytics to count page views.

Cookies and similar technologies

“Cookies” are small files a site stores in your browser. The law treats other browser storage, such as local storage, the same way. Most of what we use is local storage rather than cookies, but the rules and your choices are identical, so everything is listed here.

These make features you asked for work. Under EU rules they do not require consent, and they cannot be switched off without breaking the site.

Name	Type	What it does	How long it lasts
`easycms-cart`	Local storage	Remembers what you put in your basket so it survives moving between pages	Until you complete an order, empty the basket, or clear your browser data
`easycms-consent`	Local storage	Remembers whether you accepted or rejected analytics, when, and under which version of this policy, so we stop asking	12 months, then we ask again. We also ask again when this policy changes what we ask for
`easycms-lang`	Local storage	Remembers the language you chose for the site	Until you clear your browser data
`easycms-tm:<language>`	Local storage	Keeps translations of page text you have already seen, so pages in your language load faster	Until you clear your browser data
`easycms:add-display:progress`	Local storage	Remembers how far you got in adding a display, if you leave the page to switch the screen on	6 hours

None of these is sent to us or to anyone else. They stay in your browser.

Name	Type	What it does	How long it lasts
`__session`	Cookie	Keeps you signed in while you add a display at /add-display/, signed so it cannot be forged	4 hours

This cookie is set only when you use the add-display page.

easyCMS Studio at app.myeasycms.com is a separate site. It uses only strictly necessary cookies and browser storage: your sign-in session, your language, your business type, where you are in adding a display, and what you were working on in the current tab.

The “Ask easyCMS” assistant

If, and only if, you use the optional AI assistant, it stores your conversation in your browser so it is not lost if you navigate away.

Name	Type	What it does	How long it lasts
`easycms-assistant-transcript`	Session storage	Keeps the current conversation so you can carry on where you left off	Until you close the tab
`easycms-assistant-image`	Session storage	Holds a photo you attached to your question, so it can be sent with your message	Until you close the tab
`easycms-ask-notice-dismissed`	Local storage	Remembers that you closed the privacy and AI notice	Until you clear your browser data
`firebase-app-check-database`	IndexedDB	Holds the abuse-protection token Google Firebase issues to the assistant	Until you clear your browser data
`firebase-heartbeat-database`	IndexedDB	Records which versions of Google’s Firebase software this browser has used; Firebase sends that with the assistant’s requests to Google	Until you clear your browser data
`_GRECAPTCHA` and `_grecaptcha`	Cookie (Google) and local storage	Google reCAPTCHA Enterprise, which protects the assistant from automated abuse	Up to 6 months

These are set only when you open the assistant, which you asked for, so they are strictly necessary and need no consent. They are stored on your device. Separately, the question you send, and any photo you attach, is transmitted to Google to generate the answer. That is explained in our Privacy Policy.

If you press Accept on the cookie banner, we load Google Analytics 4 to understand which pages are useful. If you press Reject, or ignore the banner, no analytics cookie is set and no analytics script loads at all.

Name	Type	What it does	How long it lasts
`_ga`	Cookie (Google)	Distinguishes one visitor from another	13 months
`_ga_<property-id>`	Cookie (Google)	Keeps track of the current visit	13 months

Google Analytics 4 does not log or store IP addresses. Google uses the address only to work out an approximate location, then discards it. We use Google Consent Mode, so the consent state is respected before any measurement happens. We do not use Analytics for advertising, and we have not enabled ad personalisation or data sharing for advertising purposes.

Google Ireland Limited provides Analytics to us, and the data may be processed by Google LLC in the United States, under the EU–US Data Privacy Framework and the European Commission’s Standard Contractual Clauses. See our Privacy Policy for who we are and your rights.

Analytics data is retained for 14 months, after which Google deletes it automatically.

Payment

When you check out you are taken to Stripe, our payment processor. Stripe sets its own cookies on its own pages to process the payment securely and to prevent fraud. These are governed by Stripe’s privacy policy. We never see your card details.

How to change your mind

You can withdraw or change your consent at any time, it is as easy to reject as it was to accept:

Click “Cookie settings” at the bottom of any page. The banner opens again and you can choose differently. If you reject after accepting, we stop Analytics and delete its cookies.
Or use your browser’s own controls to block or delete cookies for this site. Every major browser lets you do this in its privacy settings.

Blocking the strictly necessary items will stop the basket working, but nothing will break permanently.

Do Not Track and Global Privacy Control

We do not currently respond automatically to Do Not Track or Global Privacy Control signals from your browser. Our default position is that analytics stays off until you actively accept it, so with either signal switched on, simply leave the banner or press Reject and nothing is measured.

Changes

If we add or remove anything that stores data in your browser, we will update this page and, where the law requires it, ask for your consent again.

Questions about this policy: info@myeasycms.com