Our Digital Signage solution with LCD screen is the result of more than 10 years of experience.
easyCMS has partnered with LG to offer a selection of professional indoor LCD screens at the best price. If you are looking for a solution on TV, our screen and player bundle is an ideal choice. Our selection is based on professional LCD screen models for intensive use.
Most of the money wasted on digital signage is wasted at the screen-choosing stage: a domestic TV that dies in eighteen months, a panel too dim for the room, or a screen mounted in portrait that was never rated for it. Here is what actually matters.
Commercial panel or consumer TV?
They look alike in a showroom and behave very differently on a wall for five years.
| Consumer TV | Commercial panel | |
|---|---|---|
| Duty cycle | 4–6 hours a day | Rated 16/7 or 24/7 |
| Brightness | 250–350 nits | 350–700 nits |
| Portrait mounting | Rarely rated | Normally certified |
| Warranty | Commercial use often voids it | Covers signage use |
| Burn-in protection | Little | Pixel shift, orbiting, white-wash |
| Software | Smart-TV home screen, overlays, forced updates | Boots straight to signal |
| Surface and mounting | Glossy, domestic VESA | Anti-glare options, portrait fixings |
The smart-TV overlay is the part people underestimate. A TV that wakes on its own home screen, or drops a firmware notice over your content at 3am, is a site visit you did not budget for.
How bright does the screen need to be?
Brightness is measured in nits. Buying too dim is the commonest mistake, and no content fixes a screen nobody can read. Treat these as guidance, light levels vary enormously site to site.
| Where the screen goes | Indicative brightness |
|---|---|
| Shaded interior, corridor, meeting room, waiting area | 300–400 nits |
| Retail, reception, restaurant, classroom | 400–700 nits |
| Bright interior with large windows | 700–1,500 nits |
| Shop window, indirect daylight | 1,500–2,500 nits |
| Shop window, direct sun | 2,500–4,000 nits, or LED |
Glass costs light and adds reflections, so a window needs more than the same spot indoors. A panel with headroom run at 70% also outlasts a dimmer one run flat out.
Size, viewing distance and mounting
Size follows from how far away people stand, not from how much wall you have.
| Furthest viewer | Suggested size |
|---|---|
| 1–2 m | 24”–32” |
| 2–4 m | 43” |
| 4–6 m | 49”–55” |
| 6–9 m | 65”–75” |
| 9 m and beyond | 86”+, or LED |
Rule of thumb: the smallest text should be about 1/25 of the screen height, roughly 27 mm on a 55” panel, readable at four to five metres. If a design fails that, use bigger type, not a bigger screen. Mount the centre at about 1.6 m for a standing audience; where people look up from a queue, go higher and tilt down 10–15°.
Portrait or landscape?
Portrait suits anything that reads as a list or a poster, menus, price lists, directories, welcome boards, window promotions, and fits narrow pillars where a landscape screen will not go. Landscape suits horizontal layouts: dashboards, wayfinding, a video area with a ticker beneath.
Only mount in portrait if the panel is rated for it; commercial panels usually are, consumer TVs usually are not. Build the layout at the matching resolution, 1920×1080 landscape, 1080×1920 portrait. See creating layouts.
Do you need a separate player?
Screen-in-screen. LG commercial displays with webOS built in run the easyCMS player on the screen’s own processor, no external box, no extra socket, no HDMI cable to fall out. See easyCMS support for LG webOS.
External player. Any other panel needs a player behind it. easyCMS runs on Windows, Android and LG webOS; our Android player is €499, pre-configured, licence included. Compare options in the player buying guide.
Either way content is cached on the player, so a scheduled loop keeps playing if the network drops, see digital signage without internet.
A Simplified Signage Solution
Digital signage can seem complicated to set up in your company or institution. This is why easyCMS has implemented a solution for simplified dynamic display. Thanks to our expertise, you don’t have to worry about anything. Your multimedia content and layout will be prepared in advance by our team of designers. You will receive all the elements necessary for the installation of the screen. All you have to do is connect the screen, and off you go!
Commercial Displays
LG’s LCD displays are known for their unbeatable value for money. This allows us to offer a low cost solution without compromising on quality. The screens of the LG UT640S range are designed for 24/7 use in all types of environments. Their high brightness and their modern design allows them to be placed in halls, waiting rooms, restaurants, reception offices, schools, … their UHD resolution makes it possible to display high-quality dynamic content to catch the eye of your target audience.
Designing content for LCD
- Design at native resolution. Upscaled artwork looks soft, and text goes mushy first.
- Keep a 3–5% safe margin. Bezels and off-centre mounting eat the frame.
- Contrast over decoration. Mid-grey type on a photograph is unreadable at five metres.
- Move static elements. Logos left in the same pixels for months can ghost.
Custom Layout
Content is king! Indeed the acquisition of an LCD screen and a Digital Signage solution is only the beginning. Fueling your screen with quality content on a suitable digital layout is the key to success. Our experience in creating content for digital signage is put to your benefit. You can use pre-configured layouts or we can create one as needed. If you wish, you can even create the layout yourself.
What five years costs
Take a four-screen site. The software is published and fixed: an easyCMS account at €49 one-time includes the first licence and covers up to five displays, plus three extra licences at €99, €346, paid once. No year two, no per-screen monthly fee.
| Five-year line | Indicative figure |
|---|---|
| Commercial panels × 4 | Your supplier’s quote, ask us |
| Electricity | A 55” panel draws 100–150 W; at 14 h/day and €0.25/kWh, roughly €160–230 per screen |
| Software | €346, one-time |
| Replacement risk | Panels are typically rated around 50,000 hours to half brightness |
Swap in your own tariff and hours. The panel dominates, the software is a rounding error if you buy it once, and scheduling screens off overnight saves real money, see the cost per screen guide. PRO at €299 covers 25 displays with proof-of-play, and free expert support comes with every account.
LCD or LED?
| LCD panel | LED display | |
|---|---|---|
| Typical size | 24”–98” | 2 m² upwards, any shape |
| Viewing distance | From about 1 m | Set by pixel pitch, usually 2 m+ |
| Detail | Full pixel grid, fine text | Coarser; depends on pitch |
| Brightness ceiling | ~4,000 nits | 5,000–8,000 nits outdoors |
| Outdoor use | Specialist enclosure only | Purpose-built, IP-rated |
| Best for | Menus, reception, offices, classrooms | Windows, façades, halls, forecourts |
Most indoor signage is LCD. Move to LED when the display must be very large, an unusual shape, seamless, or readable in direct sun, the LED display buying guide covers pixel pitch and sizing in depth.
A complete solution
Our all in one solution reflects our philosophy of simplifying Digital Signage. When you buy our solution with LCD screen, everything is included. Your player is pre-configured with your content and adapted layout. The screen is delivered with its standard wall mounting. Installation is very simple, It’s Just Plug & Play!
Questions buyers ask
Can I use a TV I already own?
For a trial or a quiet internal screen, yes. For anything running all day in public, a commercial panel is cheaper over five years: rated for the duty cycle, brighter, portrait-capable, warranted for commercial use.
Do I need one licence per screen?
Yes, one per display. The account at €49 includes the first and covers up to five displays; further licences are €99 each, one-time.
Will the screens keep playing if the internet drops?
Yes. Content is cached on the player, so whatever is scheduled keeps running, and changes arrive when the connection returns.
Can I mix portrait and landscape on one account?
Yes. Build a layout per orientation, group the displays and schedule to each group. Start with connecting your first display.
Get a screen recommendation
Tell us the room, the viewing distance, the light and how many screens you need, and we will tell you what to buy and what it costs. Email info@myeasycms.com, call +48 509 937 137, or use the support request form. See also what digital signage is, customer references, features and pricing, or screens at work in restaurants and bars, schools and offices.