A screen is the cheapest advert you will ever run: it sits where your customers already are, and you can change it from your phone whenever you like. Done well, it sells the lunch deal, the new collection or tonight’s event to people who are a few steps from buying.
This post covers what makes a screen advert work, and how easyCMS helps.
What makes a screen advert work
One message per screen
People glance for a few seconds. One offer, one price, big letters. Leave the small print for the counter.
The right offer at the right time
Coffee in the morning, lunch at noon, drinks after five. Schedule each advert for the hours it can sell.
Close to the decision
Above the counter, by the till, in the window. The nearer the screen is to where people buy, the better it works.
Change it often
A screen showing the same thing for months becomes wallpaper. A fresh offer every week keeps people looking.
Only while it is on
Give each promotion an end date, so it disappears by itself when the offer ends. No out-of-date prices.
Know it played
If a supplier pays for screen time, show them what played and for how long. See proof of play.
A promotional screen in one of Fritapapa’s fast-food restaurants in Belgium, powered by easyCMS.
How easyCMS helps
In easyCMS Studio you start from a ready-made promotion template: a lunch deal, a happy hour, a window offer, a sale countdown. Change the words and the photo on your phone, choose the hours it should play, and tap Play on…. When something sells out, change it in Menu & prices and every screen follows.
The features page shows scheduling, templates and the Analytics report of what played, in more detail.
A display in an ice cream parlour in Germany, powered by easyCMS.
Ideas by business
- Restaurants and bars: menus, the dish of the day, happy hour. See digital signage for restaurants and bars and digital menu boards.
- Shops: the window offer, new arrivals, an add-on by the till. See digital signage for retail.
- Gyms: a joining offer for people who are not members yet. See digital signage for gyms.
- Hotels: the bar offer and the spa. See digital signage for hotels.
- Big outdoor adverts: an LED wall stays readable in sunshine. See LED displays.
What it costs
No monthly fee and no cost per advert. An easyCMS account is 49€ once and includes your first screen; see the pricing page.